Longines inaugurated its first Boutique in Noida at Mall of India with Longines Ambassador of Elegance, Aishwarya Rai Bachchan.On this occasion, the Swiss watch brand presented a new model of the Longines DolceVita collection, a popular line since 1997 and was in fact the first collection endorsed by Longines Ambassador of Elegance, Aishwarya Rai Bachchan. This collection subtly blends geometric lines with soft curves to magnify the contemporary elegance and femininity of the models. The new variation using steel and gold makes a perfect accompaniment to all occasions.
The collection inspired by the Italian sweet life, the “Dolce Vita”, it is worn on the wrists of women who know how to live life to the fullest.
After the inauguration, Longines Ambassador of Elegance, Aishwarya Rai Bachchan commented: “Whenever I inaugurate a new Longines Boutique, I feel a sense of pride and honor. The brand that I started endorsing almost 17 years back has grown by leaps and bounds and has become a favorite amongst the people of India. I am glad Longines decided to open a mono-store in this location. I think this mall provides a great environment for a brand like Longines. May this Boutique thrive in its sales and customer-relation.”
After meeting the press, finally we bloggers got to had out with Aishwarya Rai Bachchan for a little bit and have to say , the women is pure Love. Not only does she look like a dream but she is a great combination of beauty and brains topped with elegance at its best.
It was really nice to see how Aishwarya was really passionate about the brand, " Longines" She described how the brand represents her style, "Elegance is an Attitude".
It was my lucky day, I won a quiz and got the opportunity to meet Aishwarya who handed me my prize. Such a sweetheart she is, one of the most humble celebrities I have ever met.
After knowing more about the brand, its history and having a close look at Longines Dolce Vita collection, I might have to get my hands on one !
Checkout my Insta-story tomorrow to see what all I got in the goodie bag!