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Monday, October 8, 2018

Voltbeko Launch

Hello,

When we think of AC's the first brand that comes to mind is Voltas. Voltas, is one of the most trusted brands when it comes to electrical appliances. Beko, the global brand of Arçelik A.Ş., has been the one of the fastest growing home appliances brand in Europe. Both the Industry leaders joined hands to form a new brand, Voltbeko.

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The joint venture will leverage the brand presence and sales and distribution network of Voltas, while Arçelik will provide its R&D and manufacturing facilities, in addition to a wide product range and global sourcing capabilities.

Voltas, India’s No. 1 AC Brand and Beko, Leading Appliances Brand in Europe partner to launch Refrigerators, Washing Machines, Dishwashers and Microwaves/Ovens
Voltas Beko range of appliances is India’s first such series powered with unique technologies to suit consumer needs. 
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Both the brands, Voltas and Beko are industry leaders in their respective countries, both the brands share the same ideology and enjoy similar consumer trust. For these brands to come together is a total win-win situation for consumers as both Voltas and Beko believe in providing the quality product on a competitive cost.

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Voltbeko is entering the Indian market with the following products:

1) Refrigerators:
• StoreFresh+ Technology ensures 30-day freshness of fruits & vegetables.
• Neofrost Dual Cooling Technology, maintains the same temperature right from top to bottom of the crisper, ensuring no mixing of odours between compartments.
• Active Fresh Blue Light Technology simulates natural lighting conditions, keeps food fresh.
• Pro  Smart Inverter Compressor, all Voltas Beko Refrigerators work on Inverter Technology. 

2) Washing Machine:
• Stain Expert function helps remove 26 types of stains.
• Gentle Wave Technology helps fights dirt without damaging your clothes.
• Auto Dosing feature determines exact liquid detergent amount & fabric softener.
• Air Therapy, helps avoid humidity and prevents creasing.

3) Dishwashers:
• Aqua Intense Technology, provides intense water pressure to clean heavily soiled pots and pans.
• Aqua Flex Technology, efficient and gentle washing for all kinds of dishes.

4) Microwaves/Ovens:
• Auto Cooking, helps to cook food with the touch of a button.
• Active Defrosting retains freshness and nutrition while defrosting meals.



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I got the opportunity to attend the launch event and to get a glimpse of the products. I loved how Voltbeko's main aim is to provide a solution with consumers everyday issues with their product range. With products like a tabletop dishwasher (which I am most excited about) , Voltbeko is going to hit the market with a big bang!

As per the team, Voltbeko appliances will be available before the festive season, don't forget to check out for them while you go out shopping this Diwali!






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